On November 28th, TV Asahi announced the result of Japan’s top 30 snacks and sweets chosen by 100,000 voters around the country. Are you a fan of Japanese snack? Do you think your favoriet snack or sweets made into Top 30?
Introduced in 1979, Pie no Mi is Lotte’s chocolate snack with 64 layers of pie and chocolate.
#29 MORINAGA Ottotto – Usushio Light Salt
“Fitting with this unique name, Ottotto is a light, crunchy snack that is shaped like the creatures of the sea”.
Baby Star Ramen is light snack, which was originally only produced for the company employees using leftover ingredients.
#27 KAMEDA SEIKA Happy Turn
“Only 27th??” was the first comment by many on the show.
Lotte only produced chewing gums in the beginning, and they launched into chocolate business with this distinctively red packaged chocolate in 1964. Its continuing popularity owes a lot to the ice skating world champion Yuzuru Hanyu!
#25 CALBEE Jagabee – Light Salt
Jagabee was created as an everyday alternative for Jaga Pockle Potato Snack. which cannot be purchased outside Hokkaido.
#24 CALBEEPotato Tsubu Tsubu Vegetable
We know fried potato chips can never be healthy, but tsubu tsubu visible vegetables somewhat makes it okay;-)
#23 LOTTE Choco Pie
It sent a shocking wave to many on the show that one of the country’s most beloved snack in Japan for many decades only made it in the 23rd!
#22 KAMEDA SEIKA Kakino Tane
Japanese in their 40s to 80s grew up with Kakino Tane, while younger generations are not so crazy about this historical product in Japan. Still top 22 out of hundreds of thousands of snack available in Japan is a massive achievement!
#21 CALBEE Sapporo Potato BBQ Flavour
This is the only potato chip snack made with chicken extract. As such, highly popular as snack with alcohol in Japan.
#20 KOIKEYA Karamucho Hot Chili
Hmmmm, Karamuuuucho… so hot and sooo gooooood. Perfect snack for drinking.
#19 MEIJI Macadamia Chocolate
#18 YURAKU Black Thunder Mini Chocolate Bar
The world champion gymnast Kohei Uchimura is a big fan of Black Thunder!
#17 GLICO Pocky
“Noooooooo!!! Only 27th????” Many TV personalities on the show screamed in disbelief… The national snack Pocky was considered as the candidate for the top spot before the show was aired.
#16 MORINAGA Milk Caramel
Good things never change – Morinaga introduced Milk Caramel in 1913 and hasn’t changed anything about the product.
#15 CALBEE Pizza Potato
Double amount of cheese must have won the heart of young Japanese.
#14 MORINAGA Moonlight Cookie
In my time back in the 80s, parties without Carl Cheese were unthinkable!
#12 CALBEE Potato Chip with Seaweed
Oh yes! My favorite! It’s one of few snack I have to have stocked up in our office:-)
#11 MEIJI Almond Chocolate
There are many similar products to Meiji’s Almond Chocolate. And yet, it keeps popping up on the table during our meeting in the office:-)
#10 MORINAGA Hi-Chew
Hi-Chew made it big in the US, but in Japan, it’s got nine more products to beat to get to the top!:-)
#09 MEIJI Fruit Gummy Grapes
#08 MEIJI Takenoko no Sato
Takenoko no Sato made it in top 10, but how about Kinoko no Yama!?
#07 KOIKEYA Potato Chips – Seaweed & Salt
#05 CALBEE Kappa Ebisen
Yes, of course. Kappa Ebisen is one of the soul snack to Japanese of all generations!