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For extremely hair conscious Japanese, shampoo is not just an everyday consumption item, but a lifestyle statement. Top 5 Shampoo in Japan is dominated by KAO’s made-in-Japan products while two foreign brands make it to the list. Have you used any of the top 5 products? If yes, please share your opinion below. For men’s Japanese hair care products, have a look at this comprehensive guide: Men’s Beautiful Paradise – Japanese Hair Care Products

Top 5 selling shampoo in Japan!
1
KAO Merit Shampoo 480ml Made in Japan
2
P&G – Pantene Extra Damage Care Shampoo
3
KAO Essential - Rich Damage Care Shampoo - 480ml
4
5

Find out why

KAO Merit Shampoo 480ml Made in Japan
No. 1

KAO – Merit Shampoo

Since its debut in 1970, KAO Merit Shampoo has become a savior for families on tight budget. Merit’s form washes off quickly, helping save water. According to KAO, you can cut short 3 to 50 seconds of rinsing off the form, resulting in 0.5 to 8L less water usage per wash.

P&G – Pantene Extra Damage Care Shampoo
2

P&G – Pantene Extra Damage Care Shampoo

According to one research, 85% of participants answered “I’ want to use Pantene again”. Damage Care Shampoo helps repair damaged hair on each wash.

KAO Essential - Rich Damage Care Shampoo - 480ml
3

KAO – Essential Rich Damage

Debuted in 1976, Essential Shampoo has been popular among Japanese regardless of age and gender. It helps repair damaged hair and has a surprising effect when you wash, dry and brush your hair.

4

UNILEVER Lux Shampoo

Along with foreign products such as Pantene, Lux has been popular in Japan. Unilever founded its business in Japan in 1967 and Lux has become a beloved everyday product among Japanese consumers.

5

KAO – Merit Rinse-in Shampoo

Merit Rinse-in Shampoo has become an extremely popular product as it helps wash and condition the hair at the same time. Perfect for busy people who also wish to keep their hair shine.